{"id":1775,"date":"2021-10-15T09:24:49","date_gmt":"2021-10-15T09:24:49","guid":{"rendered":"http:\/\/axilthemes.com\/themes\/abstrak\/services\/business-consulting-copy\/"},"modified":"2022-06-08T12:50:29","modified_gmt":"2022-06-08T12:50:29","slug":"copywriting","status":"publish","type":"axil_services","link":"https:\/\/www.impactwebagency.com\/?axil_services=copywriting","title":{"rendered":"Copywriting"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1775\" class=\"elementor elementor-1775\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f328228 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f328228\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c80fcbf\" data-id=\"c80fcbf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f79661 elementor-widget elementor-widget-axil-title\" data-id=\"7f79661\" data-element_type=\"widget\" data-widget_type=\"axil-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t     <div class=\"section-heading heading-dark heading-dark-left\">            \r\n                    <span class=\"subtitle\">Copywriting<\/span>\r\n         \r\n                                    <h3 class=\"title\">\r\n                    Quanto \u00e8 importante comunicare nel modo giusto?                <\/h3> \r\n                         \r\n                            <p>In principio il copywriter si occupava principalmente della creazione di tutte le parole della pubblicit\u00e0.\n<br><br>\nOra scrive i testi e li rende adatti anche al web.\n\nScrive contenuti persuasivi e orientati alla conversione.\n\nNon si tratta solo di saper scrivere correttamente nella lingua specifica di riferimento e di consegnare testi grammaticalmente corretti; un copywriter \u00e8 in grado di comunicare il messaggio del brand attraverso le parole, utilizzando specifiche tecniche di scrittura sia per il web che per i media off line.\n<br><br>\nUn buon testo mette sempre al centro le persone che lo leggono. \u00c8 necessario parlare con il loro linguaggio; per questo \u00e8 necessario individuare in modo chiaro un target, il suo sistema di credenze, prima ancora di cominciare a scrivere.<\/p>\r\n            <\/div> \r\n   \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-438a3b2 elementor-aspect-ratio-169 elementor-widget elementor-widget-video\" data-id=\"438a3b2\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;aspect_ratio&quot;:&quot;169&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.10.2 - 29-01-2023 *\/\n.elementor-widget-video .elementor-widget-container{overflow:hidden;transform:translateZ(0)}.elementor-widget-video .elementor-open-inline .elementor-custom-embed-image-overlay{position:absolute;top:0;left:0;width:100%;height:100%;background-size:cover;background-position:50%}.elementor-widget-video .elementor-custom-embed-image-overlay{cursor:pointer;text-align:center}.elementor-widget-video .elementor-custom-embed-image-overlay:hover .elementor-custom-embed-play i{opacity:1}.elementor-widget-video .elementor-custom-embed-image-overlay img{display:block;width:100%}.elementor-widget-video .e-hosted-video .elementor-video{-o-object-fit:cover;object-fit:cover}.e-con-inner>.elementor-widget-video,.e-con>.elementor-widget-video{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"e-hosted-video elementor-wrapper elementor-fit-aspect-ratio elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.impactwebagency.com\/wp-content\/uploads\/2021\/10\/video.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1a275c4\" data-id=\"1a275c4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-baf77e3 elementor-widget elementor-widget-axil-contact-forms2\" data-id=\"baf77e3\" data-element_type=\"widget\" data-widget_type=\"axil-contact-forms2.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t         \r\n    <div class=\"contact-form-box shadow-box mb--30\">\r\n                <h2 \r\n        class=\"title\">\r\n        Richiedi oggi la tua consulenza gratuita!        <\/h2>\r\n                    \n<div class=\"wpcf7 no-js\" id=\"wpcf7-f51-o1\" lang=\"en-US\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/index.php?rest_route=%2Fwp%2Fv2%2Faxil_services%2F1775#wpcf7-f51-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"51\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.7.3\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f51-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/div>\n<div class=\"form-group\">\n\t<p><label for=\"your-name\">Nome<\/label><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required form-control\" id=\"form-name\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Il tuo nome\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span>\n\t<\/p>\n<\/div>\n<div class=\"form-group\">\n\t<p><label for=\"your-email\">Email<\/label><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" class=\"wpcf7-form-control wpcf7-text wpcf7-email wpcf7-validates-as-required wpcf7-validates-as-email form-control\" id=\"form-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"La tua Email\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span>\n\t<\/p>\n<\/div>\n<div class=\"form-group mb--40\">\n\t<p><label for=\"your-phone\">Telefono<\/label><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-phone\"><input size=\"40\" class=\"wpcf7-form-control wpcf7-text wpcf7-tel wpcf7-validates-as-tel form-control\" id=\"form-phone\" aria-invalid=\"false\" placeholder=\"Il tuo telefono\" value=\"\" type=\"tel\" name=\"your-phone\" \/><\/span>\n\t<\/p>\n<\/div>\n<div class=\"form-group\">\n\t<p><input class=\"wpcf7-form-control has-spinner wpcf7-submit axil-btn btn-borderd btn-fluid\" type=\"submit\" value=\"Invia\" \/>\n\t<\/p>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n \r\n    <\/div>\r\n    \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1d2c257 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1d2c257\" data-element_type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-731cfd8\" data-id=\"731cfd8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a0dba39 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"a0dba39\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.10.2 - 29-01-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">La scrittura persuasiva: progettata per vendere.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dbbaab1 elementor-widget elementor-widget-spacer\" data-id=\"dbbaab1\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.10.2 - 29-01-2023 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7427674 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7427674\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-aaacb2f\" data-id=\"aaacb2f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7652d75 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"7652d75\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.10.2 - 29-01-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"610\" height=\"460\" src=\"https:\/\/www.impactwebagency.com\/wp-content\/uploads\/2021\/10\/Progetto-senza-titolo-1-610x460.png\" class=\"attachment-axil-project-lg size-axil-project-lg wp-image-5659\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5e74930\" data-id=\"5e74930\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ebd684 elementor-widget elementor-widget-heading\" data-id=\"5ebd684\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Alza la conversione degli utenti in clienti del tuo business!<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91bbe37 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"91bbe37\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.10.2 - 29-01-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<div id=\"c183420\"><div class=\"text-row ce-textpic ce-center ce-above\"><div class=\"ce-bodytext\"><p>Grazie a un contenuto incisivo i copywriter si prefiggono di ottenere\u00a0<strong>un risultato, un acquisto o un altro tipo di azione<\/strong>\u00a0da parte dei lettori. Che si tratti di spot televisivi o di contenuti online, il testo riveste un ruolo centrale. Anche le immagini pi\u00f9 emozionanti degli spot televisivi non avrebbero l\u2019effetto desiderato senza un dialogo adeguato.<\/p><p>Il termine \u201ccopywriting\u201d proviene dal settore del marketing e definisce la\u00a0<strong>scrittura professionale di testi pubblicitari<\/strong>. \u201cWriting\u201d \u00e8 tradotto come \u201cscrivere\u201d, mentre \u201ccopy\u201d nel gergo pubblicitario \u00e8 inteso come testo coinvolgente. In Italia sono utilizzati anche semplicemente \u201ccopy\u201d o il termine \u201credattore pubblicitario\u201d per indicare la professione del copywriter.<\/p><\/div><\/div><\/div><div class=\"info-box\"><div id=\"c183421\"><div class=\" ce-textpic ce-center ce-above\"><div class=\"ce-bodytext\"><p>L\u2019obiettivo del copywriting \u00e8 quello di attirare l\u2019attenzione, suscitare interesse, risvegliare dei desideri e indurre a compiere un\u2019azione. A seconda del target, il copywriting pu\u00f2 raggiungere questi obiettivi in diversi modi.<\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Il miglior servizio di scrittura per indurre i clienti ad acquistare sul tuo sito!<\/p>\n","protected":false},"featured_media":1777,"menu_order":0,"template":"elementor_header_footer","class_list":["post-1775","axil_services","type-axil_services","status-publish","has-post-thumbnail","hentry","axil_services_category-online-marketing"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.impactwebagency.com\/index.php?rest_route=\/wp\/v2\/axil_services\/1775","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.impactwebagency.com\/index.php?rest_route=\/wp\/v2\/axil_services"}],"about":[{"href":"https:\/\/www.impactwebagency.com\/index.php?rest_route=\/wp\/v2\/types\/axil_services"}],"version-history":[{"count":32,"href":"https:\/\/www.impactwebagency.com\/index.php?rest_route=\/wp\/v2\/axil_services\/1775\/revisions"}],"predecessor-version":[{"id":5669,"href":"https:\/\/www.impactwebagency.com\/index.php?rest_route=\/wp\/v2\/axil_services\/1775\/revisions\/5669"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.impactwebagency.com\/index.php?rest_route=\/wp\/v2\/media\/1777"}],"wp:attachment":[{"href":"https:\/\/www.impactwebagency.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1775"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}